/ by rich auger

With the nicer weather finally here and the snow almost gone it is time to get out on two wheels if you haven't already. The best way to get back out onto the city streets is on a cruiser bike and the only cruiser bike you should be thinking about is an Electra. Electra bikes are the meaning of cool and the brand kicks a$$. If you have ever seen their print adds you will know what I mean. The site is pretty good, not mind blowing but the real beauty is in the bikes themselves and the special added touches ranging from the sweet paint jobs including graphic details, loud colours and a plethora of accessories to choose from. Make sure you click on the Gallery link to see what I mean. For a special treat in design, photography and typography download the '08 catalogue from the home page. It is truly beautiful and worth saving for your inspiration collection. Way to roll Electra (you'll get this one when you see the site :).

Some of my fav Electra ads in no particular order:
1, 2, 3, 4, 5, 6, 7, 8, 9

Visit the site or go straight to the '08 catalogue download.

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/ by rich auger

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