Digg This StoryDigg This Story   Feb 13 08

Adidas Originals / by tony schibono

Adidas Originals in Australia teamed up with Vice Magazine to launch an online game for Australian users to create and promote the Adidas Original Festival with a virtual budget of $100,000.

You select the venue, design promo posters, and select bands from a list of 200, then "promote" their virtual festivals through social networks and email. The festival that gets the highest virtual attendance wins a trip to a music festival in Berlin.

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