Digg This Story   Jun 29 07

/ by rich auger

Nixon is a watch company that pays a great deal of attention to design through all aspects of the company and their products. As they say "We make the little shit better" and they do. A quick browse through their men's and women's wrist wear and you will be introduced to a range of designs categorized from Coach Class through to Elite Class. Every level of design gets a new face lift of carefully picked features and visuals to match various personality types. The Nixon identity holds down a tight level of design to equal their products and that tightness carries through to their website, print catalogues, magazine ads and even the celebs (with names like Tony Hawk and Mos Def) they pick to showcase their swag.

Nixon has also been known to produce limited edition designs to be auctioned off for charity or to sell in upscale establishments like Barneys in the US. They even created a series of watches out of recycled celebrity (Alice Cooper, Dave Navarro, Justin Timberlake and Tony Hawk to name a few) clothing, skate decks, snowboards and various other items. With no two watches alike the finished pieces truly are a work of art and all of the money raised went to various charities. I say Nixon does "make the little shit better" and then some.

Check out nixonnow.com