/ by rich auger

Very few sites manage to connect emotionally with the user but a bike accessory company out of Australia shows that it can be done. Knog cues up strong visuals with an appropriate soundtrack (featuring a remixed version of Lily Allen's Smile) and lyrical writings to tell us a story about young urban relationships. You will find yourself so into the photography and the character's story that you will forget that Knog actually sells anything at all.

For those looking to view the collection of cycling gloves, lights and bags you will have to download the PDF catalog but it is worth it as the catalog is as visually appealing as the site itself. Take a peek at the site and make sure you have your speakers on. Be sure to roll over the bars to the right to navigate. By the way this is the lyrically explicit Lily Allen incase you are at work.

Check out knog.com.au