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Digg This Story Feb 13 08 
Adidas Originals in Australia teamed up with Vice Magazine to launch an online game for Australian users to create and promote the Adidas Original Festival with a virtual budget of $100,000.
You select the venue, design promo posters, and select bands from a list of 200, then "promote" their virtual festivals through social networks and email. The festival that gets the highest virtual attendance wins a trip to a music festival in Berlin.
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