Digg This StoryDigg This Story   Oct 11 07

2.0 Brand Killer? / by rich auger

Much talk these days has revolved around the "web 2.0 style" of design. From glossy buttons and gradients, to large text and dot-whacks (they are not called starburst thingies - ask the print guys), the so-called 2.0 design style is quietly taking over the web and slowly killing the brand.

Keeping it short, the real tragedy behind these super glossy, gradient heavy, look-a-like 2.0 websites is that most of these sites have a great deal of time and money invested in them and too little of it is spent on proper branding. Quick to launch using the current design trends these companies often find themselves unable to stand out in a crowd and unable to clearly communicate the actual purpose of their product or service.

Web 2.0 is about the way programmers and end-users use the web. It is not a design trend (which started by people copying Apple). Companies who realize this and execute their brand appropriately will find themselves one step ahead of the mases.

Please read the wiki definition of Web 2.0

CommentsComments

Jul
29
10

insanity workout

9:45 PM

we offer cheap and high quality workout-px90 dvd
insaity workoutLet you have vigor
cheap insaity workout Let you be stronger
workout px90 Lets you easily fitness
px90 schedule keep you motivated
px90 insanity make you healthier
vibram fingersdifferent designs
five fingers runingPersonality
barefoot runninghigh quality
ugg saappaat different designs,
emu ugg productivity
uggs norge high quantity
ugg norge fashion
uggs nederland nice
uggs kopen vogue
welcome to buy!thank you!
Jul
29
10

MBT Salama Sandals

2:09 AM

These shoes are really comfortable! They're cushy?mbt sandals sale, and at the end of the day my foot and ankle is tired, but not sore. I've also noticed that the first steps in the morning aren't painful (like they used to be)?MBT Salama Sandals sale. I did have to buy a half-size bigger than I normally wear. They run small. They're also look a bit clumsy (actually, they're flat-out ugly, and look like old lady shoes), but they feel good enough that I wear them anyway?discount MBT Sapatu Sandals. Since my feet are happiest when I wear these shoes about half a day?Cheap MBT Shoes. I have another (normal) pair of shoes so I try to wear these around the house.

Jul
29
10

MBT Sapatu Sandals

2:07 AM

I got a pair of MBT Bomoas after hearing a friend rave about hers?discount mbt sandals. I ordered a half size larger than usual at the suggestion of other customers on the Zappos site, and they fit perfectly, especially with thick socks?cheap MBT Kisumu Sandals. Walking in them is great fun (lots of bounce). Standing requires a little more adaptation. They were perfect for long walks in London; smart enough for a city but comfortable for miles of walking on concrete?MBT Lami Shoes sale. I have also used them for 5-mile hikes in the woods; they probably don't have quite enough traction for trail shoes?mbt sandals, but they work all right. Good purchase!

Post a comment

COMMENT

SCREEN NAME

EMAIL



*Your email address will not be shown

VERIFICATION

CAPTCHA image for SPAM prevention

ENTER VERIFICATION CODE